Why doesn't interest turn into an offer?
| Cause | Typical signal |
|---|---|
| Valuation gap | Buyers go quiet after seeing the asking value. |
| Perceived risk | Repeated questions about the owner, a major customer or contracts. |
| Weak strategic rationale | Polite interest, little urgency. |
| Incomplete information | Buyers ask for figures or detail that are slow to arrive. |
| Buyer priorities | A buyer pauses for internal reasons unrelated to the business. |
What can you do next?
- Collect the feedback from each meeting
- Address the most repeated concern
- Re-test the value against evidence
- Look for buyers with a stronger reason to acquire
What should you do next?
- 01List the buyers who met you and what each asked.
- 02Group the concerns and find the common thread.
- 03Decide whether value, risk or buyer fit was the main issue.
- 04Plan a revised approach before re-engaging.
Find out why before you simply try again.
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Take the Fresh Sale ReviewOff-market · Confidential · What to do when a business doesn't sell
