Didn't sell? Questions owners ask

Where did it stop?

Offsell.com editorial team · Last reviewed

Why am I only receiving low offers for my business?

The short answer

Low offers usually reflect how buyers see risk and evidence rather than a single number. Buyers discount for owner or management dependence, customer concentration, uncertain earnings, working capital or debt adjustments and market conditions. Offers also tend to be lower where there is no competing interest. Before accepting or rejecting, check how each offer is built and what it assumes.

The Offsell view

A low headline is not always a low deal, and a high headline is not always a good one. Structure, adjustments and buyer competition all change the outcome.

What makes buyers offer less?

FactorHow it affects offers
Valuation evidenceBuyers price what they can verify, not forecasts alone.
Risk discountOwner dependence and concentration reduce what buyers will pay upfront.
StructureDeferred or contingent elements can make headline and cash differ.
Working capital and debtAdjustments at completion can reduce the net amount.
Market conditionsFinance costs and sector sentiment affect pricing.
Competitive tensionA single bidder has little reason to improve its offer.

What can improve the offers you receive?

  • Reduce the risks buyers keep raising
  • Present earnings evidence clearly
  • Widen the buyer universe to create genuine competition
  • Consider whether structure could bridge a value gap

Should you reduce the price?

Strategic buyers and deal drivers

What should you do next?

  1. 01Lay the offers side by side and compare cash at completion.
  2. 02Note the reasons each buyer gave.
  3. 03Identify which risks are fixable.
  4. 04Decide whether more buyers, better evidence or a different structure is needed.

Find out why before you simply try again.

We don't list businesses. We find buyers. £0 upfront is our standard service for qualifying UK businesses.

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Off-market · Confidential · What to do when a business doesn't sell